Adobe Firefly is a fairly new AI Video tool and competes with Google Veo 3 – which has recently been released. Veo 3 is the successor to Veo 2, which we compared earlier this year.
Capabilities
Adobe Firefly allows you to create video clips up to 5 seconds in length, in HD 1080p resolution at 24 fps.
Google Veo 3 can create video clips up to 8 seconds long, in 4K resolution at 24 fps. It also can generate realistic audio – something Adobe Firefly does not currently offer.
Availability & Costs
Adobe Firefly Pricing
Adobe Firefly uses a credit based system. It is available in both standalone plans, as well as being bundled with Adobe Creative Cloud. Their pricing plans page states that 2000 credits can be used to create 20 5 second videos. So this works out at 100 seconds. Their pricing plans are:
- Firefly Standard: £9.98 / month for 2000 credits – which you can create 100 seconds of video. This works out at 10p / second.
- Firefly Pro: £28.99 / month for 7000 credits – which you can create 350 seconds of video. This works out at 8p / second.
- Firefly Premium: £200.40 / month for 50,000 credits – which you can create an unlimited number of videos.
- Creative Cloud: Starting from £9.98 / month – the amount of credits varies.
Google Veo 3 Pricing
Google Veo 3 is not available in standalone plans – you need to buy a Google AI plan, which includes a number of products. The options are:
- Google AI Pro: £18.99 / month for 1000 credits. This has ‘limited’ access to Veo 3 – up to 10 ‘Quality’ video generations / month.
- Google AI Ultra: £234.99 / month for 12,500 credits. This has a limit of 625 ‘Fast’ Veo 3 generations or 125 ‘Quality’ Veo 3 generations.
- For both plans, the number of credits per Veo 3 video generation are:
- ‘Fast’: 20 credits / generation
- ‘Quality’: 100 credits / generation
- Therefore for ‘Quality’, it’s possible to generate:
- Google AI Pro: 10 x 8 seconds videos = 80 seconds total. So cost works out at 23p / second.
- Google AI Ultra: 125 x 8 seconds videos = 1000 seconds total. So cost also works out at 23p / second.
- For both plans, it’s possible to buy top up credits.
It is also possible to access Google Veo 3 via the Vertex AI Platform. This is intended to be used by developers to integrate into their own applications. With this Veo 3 (without audio) costs $0.50 / second of video. For the UK, this works out at 37p / second. With audio, it costs $0.75 / second – about 56p / second.
Comparison
To help compare the tools, we used the same prompts Google used for the Veo 3 videos and ran those in Adobe Firefly.
Human and Toy – Duck Interrogation
Prompt: A detective interrogates a nervous-looking rubber duck. “Where were you on the night of the bubble bath?!” he quacks. Audio: Detective’s stern quack, nervous squeaks from rubber duck.
Both Veo 3 and Firefly did pretty well on this. Firefly decided to show the scene closer up, which gives a bit more dramatism. In Veo 3, the detective looks old fashioned, whilst in Firefly he looks more modern and up to date. So different approaches, with pros and cons.
My ratings:
- Veo 3 = 8/10
- Firefly = 8/10
Nature and People – Irish Coast
Cartoon – Forest Spirit
Food – Onions
Person – Classical Violinist
Prompt: A woman, classical violinist with intense focus plays a complex, rapid passage from a Vivaldi concerto in an ornate, sunlit baroque hall during a rehearsal. Their bow dances across the strings with virtuosic speed and precision. Audio: Bright, virtuosic violin playing, resonant acoustics of the hall, distant footsteps of crew, conductor’s occasional soft count-in (muffled), rustling sheet music.
These are both good, but Veo 3 is the best and feels more realistic.
My ratings:
- Veo 3 = 8/10
- Firefly = 7/10
Summary
Overall Ratings:
- Google Veo 3 = 43/50
- Adobe Firefly = 32/50
In my view based on these demos, Google Veo 3 is definitely better in terms of the results produced. It should be noted that the demos originated from Google Veo 3, so it’s highly likely they will have picked prompts and videos that they know worked really well. So it’s not a completely fair comparison. However my aim was to see how close Firefly could get using the same prompts.
When comparing to Veo 2, Veo 3 has definitely improved. Whilst Adobe Firefly does not seem to have improved much since we compared it with Veo 2.
However Adobe Firefly is still significantly cheaper – around 1/2 of the price of Veo 3. Firefly also has the extra benefit that the clips produced are commercially safe.
Google Veo 3 allows you to create videos with audio, which is a significant advantage for many users. It also supports 4K, which Firefly does not yet support.
What tool is best for you very much depends on what types of videos you plan to create. For some businesses who want to create short clips without audio, Adobe Firefly may be a better value option. However if you want the best quality or audio, Google Veo 3 is your best option currently.

